As a result, every WNBA team will sport a Boost Mobile logo on the front of their jersey.
Now, I'm no marketing guru, but I can't imagine many people will flee their contracts with Verizon or AT&T to join WNBA-friendly Boost Mobile.
To break the news, the WNBA released a commercial with two of its players -- New York Liberty guard Cappie Pondexter and Minnesota Lynx guard Candice Wiggins -- shooting trick shots. (Spoiler alert: nobody's touching the rim.)
Instead of a traditional game of H-O-R-S-E, Pondexter and Wiggins play a game of B-O-O-S-T. Oh the cleverness.
I've made fun of the WNBA before, but seriously, this stuff is not helping the sport. Lower the rims and let them dunk with mini basketballs. Do something. But don't just feature a two-minute video of two girls making shots I could make at my local gym.
...and then the video hit YouTube. But the NBA forgot to disable comments. Or they didn't realize what would happen altogether. Here are a few of the highlights:
"They should have a dunk contest..."
"right..... how many takes did it take to make this?"
"If only the WNBA had a lockout"
"NBA: "Betwwen the legs reverse dunk" WNBA: "Between the legs reverse LAY UP" And that's why I don't watch the WNBA"
"WNBA - where 14 inch verticals happen."
Check it out below: